Early in our careers, we learned a lesson that changed everything: waiting has a cost—and it’s steeper than most people realize. We’re taught to wait for the “right time,” the “perfect plan,” the “flawless launch.” But here’s the truth: perfection is a trap and chasing it can quietly sabotage your dream.
The Silent Killer of Great Ideas: Analysis Paralysis
Too many creators and entrepreneurs get stuck in the loop of overthinking. They delay launches, tweak endlessly, and second-guess every move. All in the name of “getting it right.”
But while they wait, opportunities pass them by. Revenue slips away. And sometimes? The dream never even gets off the ground.
The Mindset Shift That Changed Everything
We didn’t launch Arise Entertainment, LLC with a flawless plan. We launched with heart, hustle, and a vision that burned bright—even when others couldn’t see it.
So, we moved. One foot in front of the other. And learned along the way. How to build games, who the best game manufacturers were, even how to use video editing software. "Just in time training" we called it the corporate world.
And we borrowed a mindset from the tech world: move now, fix later. In software, imperfect code gets released with confidence—because bugs can be patched and updates can follow. It's referred to as "fix and go forward". The priority is progress.
That same philosophy powered our game designs, our paranormal series (Chris & Greg’s Haunted Road Trip), and every wild idea we’ve brought to life. We didn’t wait for perfect—we built with purpose.
Real Growth Doesn’t Come from Waiting
We started with a barebones plan and a bold leap. And guess what? It worked.
We grew. We connected. We created something meaningful. Even when others couldn’t see the vision, we kept showing up. We’re still building. Still showing up. Growing slowly but growing. And that’s what counts.
Because growth doesn’t come from waiting, it comes from moving. And it comes from moving consistently and with purpose.
If You’re Waiting for the “Right Time”… This Is It.
Still standing at the crossroads? Wondering whether to leap? Scared to take the chance?
Here’s our advice:
Start imperfect.
Start scared.
Just start.
Because the perfect time doesn’t exist.
But your impact? That starts the moment you do.
Curious what we’re building?
Catch our latest games on our retail site: Shop Indie Games & Tarot Cards – Arise Entertainment and our haunted adventures and more on our channel: Arise Entertainment, LLC - YouTube.
So, whether you're chasing dreams or haunted highways momentum is your magic.
Keep moving.
About the Author
Chris Surrett-Forgach is the co-founder of Arise Entertainment and brings over 30 years of leadership in banking and technology to the world of storytelling, streaming, and game design. After decades spent building trust, driving transformation, and leading organizations, Chris now works to help others show up with confidence and authenticity—creating space for bold stories, joyful connection, and shared fun through inclusive content and original board and card games. Whether developing campaigns, shaping voiceovers, or advocating for mental health and marginalized voices, Chris leads with authenticity, purpose, and heart.
YouTube Channel: http://www.youtube.com/@AriseEntertainment
Game Storefront: https://ariseentertainment.shop
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